MoFang Pro
By leveraging cross-platform, rich social media data, enhanced noise reduction capabilities, the accumulated knowledge system of MiaoZhen, and AI-powered intelligent insights, we help users extract valuable, high-quality information from massive datasets. This enables efficient and intelligent marketing insights, sparks creative marketing strategies, and enhances brand competitiveness.
Product Advantages
?
Clearly Analyze Data｜
Covering 90% of daily incremental public social media data, with rigorous noise filtering, and leveraging fine-tuned large models alongside a 10+ year industry knowledge base to enhance data validity.
?
Efficient Application｜
Highly customizable analysis targets, flexible and intuitive dashboards, and functionally distributed to align with business analysis logic.
?
Flexible AI Analysis｜
Develop AI analysis models that better align with the context of Chinese social media, offering highly flexible AI insights and ample analysis quotas.
?
Massive Tags｜
A labeling system accumulated over 10+ years of social media analysis, featuring customizable tags and exclusive community-based labeling, ready for immediate use.
Product Features
Real
Covering real consumer data from mainstream social platforms; refining noise reduction and high-value business tags to help clients extract authentic and actionable consumer insights.
Comprehensive
Flexible AI capabilities to promptly capture new trends on social media and uncover emerging consumer behaviors.
New
Comprehensive coverage of consumer and brand data, integrating knowledge from five major consumer goods industries and 170+ community-based labels, delivering full-dimensional AI insights and analytical capabilities.
Function Introduction
Listen to the Voices of Users
Leverage AI to capture frontline feedback and listen to the Voice of Customer (VOC), empowering brands to stay updated on social media trends related to branding, products, IP, and more—enabling better communication strategy adjustments and product iteration.
Consumer Insight
The “Audience Insights” module enables qualitative analysis of target audience characteristics, supporting both customizable and exclusive community-based audience analysis. Powered by advanced AI capabilities, it facilitates direct engagement with audiences, sparking new consumer insights. Additionally, the data dashboard reveals audience behavioral preferences, allowing cross-analysis of demographics, scenarios, and needs to help brands uncover new marketing opportunities.
Brand Insight
The “Brand Analysis” module enables comprehensive benchmarking against competitors, helping brands capture authentic consumer voices and track whether consumer perceptions align with brand communication strategies—ultimately enabling more precise marketing decision-making.
Activity Effect Tracking
The “Campaign Analysis” module provides end-to-end marketing performance tracking, covering dissemination trends, platform distribution, consumer sentiment, and KOL outreach effectiveness. Leveraging AI technology, it automatically analyzes viral peak events, emotional sentiment trends, and KOL performance metrics, enabling multidimensional campaign monitoring while assisting brands in evaluating and optimizing their outreach strategies.
Exploration of New Trends in Social Media
The “Free Exploration” module provides flexible insights into the latest trends in marketing areas such as popular categories, trending content, and community directions, offering brands inspiration and guidance for their campaigns.
Hotspot Analysis
Closely follow the platform hotspots, covering the hot content of the five major mainstream social media platforms, and provide content generation suggestions through AI to help brands identify whether they are usable hotspots, and find inspiration for the operation of official accounts and content creation.
?
?
MoFang Pro —— AI Assistant for Social Media Marketing Insights
Master the magic of social media marketing and jointly discover the true voices of customers across the entire web
?
?
Retail
Empowering the Retail Industry to Build a Digital Intelligent Operation System Covering the Entire Customer Lifecycle.
Pain Points
Information Feedback Prone to Distortion
Traditional marketing chains are lengthy, with slow feedback that is often distorted.
Ineffective Optimization
Mutual exclusion among competitors and product homogenization lead to ineffective optimization.
Data Silos
Consumer data exists in silos, with low levels of digitalization.
Communication Gaps
Communication gaps between the brand and direct consumers.
Inadequate Demand Analysis
With online channels and stock operations becoming increasingly important, thorough user demand analysis is imperative.
Opaque Offline Sales and Service Processes
The reception process is a black box, leaving managers unaware of actual employee-customer interactions.
Tailored Solution
Activate Brand Data Assets
Integrate cross-channel consumer data into a customer data platform, establish Super-ID, and create 360° customer profiles for comprehensive user insights and precise marketing.
Diverse Marketing Strategies for Engagement and Conversion
Acquire customers through channel and store QR codes, tag diversion codes, and referral links. Use intelligent tracking to consolidate private domain customers. Engage with interactive tactics like lotteries and red envelopes, and drive growth with enterprise WeChat tasks and viral campaigns, activating customer assets.
Precision Marketing for Public and Private Domains
Integrate your system with Smart Work CDP’s retail customer tags. Establish a 360° consumer tracking system. Use MA and enterprise WeChat SCRM tools for precise marketing to high-value audiences across public and private domains.
Lingting empowers offline sales processes, making them visible, measurable, and actionable.
Track sales and customer interactions.Managers can monitor store operations, identify issues, and assist in decision-making. Automatically extract best sales practices for training, targeting underperforming employees to improve communication skills.
Refined Operations to Boost Repeat Purchases and Retention
Segment users and members, build audience layers using embedded data, transaction data, behavior data, and communication info, and provide personalized services to different customer types to enhance loyalty.
Data-Driven Marketing Strategies
Leverage SCRM front-end data and CDP insights to develop media placement and private domain communication strategies. Use algorithm models to allocate budgets effectively across media channels, helping businesses analyze the ROI of each marketing channel.
Related Products
Customer Data Platform (CDP + MA)
Fully understand your consumers and unlock the value of private domain data!
Yin Shi Yi
Yingshi Yi is dedicated to providing brand clients with comprehensive CRM solutions and services based on first-party assets, helping brands achieve GMV growth. Centered around AI-powered marketing decision algorithms, we offer a one-stop solution that includes SCRM operations, BI dashboards, and more. By creating an operations-driven business value loop, we become the marketing assistant for private domain growth.
Product Highlights
AI-Powered Intelligent Operations and Customized Services
Yingshi Yi uses AI technology for precise marketing decisions and intelligent community management, boosting efficiency. We leverage brand-owned data to offer customized strategies and services, ensuring precise marketing and personalized operations to maximize ROI.
End-to-End CRM Solutions for GMV Growth and Member Value
Yingshi Yi provides comprehensive CRM products and services, from consumer feedback and community management to unified private domain operations. Focused on GMV growth, we enhance member repurchase rates and activity to unlock long-term value and drive sustainable performance growth.
End-to-End CRM Solutions for GMV Growth and Member Value
Yingshi Yi provides comprehensive CRM products and services, from consumer feedback and community management to unified private domain operations. Focused on GMV growth, we enhance member repurchase rates and activity to unlock long-term value and drive sustainable performance growth.
Why Yin Shi Yi?
Standardized SaaS Products
SaaS Basic Features, Standardized Function Module Development
?
? Offer basic SaaS functionalities and accumulate know-how through project delivery;
? Develop standardized modules such as enterprise management, customer acquisition, task execution, marketing strategies, content center, customer management, data dashboards, and assistant tools to attract a wide range of clients.
Operations Management
SCRM Operations, CRM Operations, Community Operations Management, Comprehensive Private Domain Lifecycle Operations Management.
? SCRM Operations: Offer community management services to listen to and gather consumer feedback, enhancing satisfaction；
? CRM Operations: Provide customer relationship management services, from community management to unified private domain operations, supporting business strategy transformation；
? Community Management and Event Planning: Deliver community management and event planning and execution services for clients;
? Comprehensive Private Domain Lifecycle Management: Offer full lifecycle management services for the private domain.
AI Assistant
Intelligent Q&A, Smart Charts, Process FAQs, Content Generation
?
Boost daily operations and marketing efficiency with “Intelligent Q&A,” “Smart Charts,” “Process FAQs,” and “Copywriting Generation.” It handles feature inquiries, process guidance, data explanations, and efficient communication, while offering real-time data visualization, multi-dimensional analysis, and interactive experiences.
Diverse Services to Drive Business Growth
Private Domain GMV Growth, Increase in B2B Store Numbers, Public Domain New User Acquisition and Reactivation, Improve ROI on Advertising Spend.
Empower clients to boost private domain GMV, increase B2B stores, and attract new public domain customers. Optimize marketing resources and improve ROI through data integration and analysis. Yingshi Yi is your partner in digital marketing and operations transformation, offering tailored solutions for competitive market success and sustainable growth.
Lingting
Lingting is a specialized hardware designed to record offline sales and service processes, aimed at unlocking the “black box” of offline services. Combined with AI technology, it enables applications such as sales/service process analysis, compliance quality inspection, and sales/service team analysis, ultimately empowering frontline sales performance growth.
Why Lingting?
Easy-to-Use Operation
Seamlessly integrates into frontline activities, works immediately upon startup, with no complex operational procedures.
High-Precision Transcription
Equipped with a 4-microphone array and noise reduction algorithms to achieve preliminary role separation; combined with a cloud-based ASR engine, it ensures more precise voice transcription and role separation.
Extended Battery Life and Ample Storage
Extended battery life and large storage capacity to meet the all-day audio data collection needs of frontline employees.
Seamless Communication with Real-Time Data Transfer
Supports various data transmission methods including WiFi, 4G, and wired connections for near real-time voice data transfer.
On-Demand Updates and Platform Management
Manage devices directly through the IoT platform, supporting firmware functionality optimization and upgrades.
Fully Encrypted Data Journey
Supports hardware-level data encryption and voice alteration, providing comprehensive data and privacy protection.
Highlights
Proprietary Smart Badge Hardware, Recording Every Offline Interaction
Data encryption and anonymization, industry-leading voice recognition capabilities
- Proprietary Smart Badge Hardware: Automatically records the entire offline interaction process with data anonymized and encrypted.
?
- Industry-Leading Voice and Semantic Recognition: Accurately analyzes the entire business process and can customize and optimize NLP models based on the actual business scenarios of the client.
?
- Comprehensive Monitoring: Regulates employee service processes, promptly warns of “red line behaviors” during sales, reduces operational risks, and improves service quality and customer satisfaction.
Empowering Frontline Operations: Visible, Measurable, and Intervenable
Identify "events," extract metrics, and provide reminders for supervision and improvement
- Identify Reception Steps: Managers outline reception steps and corresponding “events” (e.g., marketing to customers, introducing benefits).
?
- Extract Metrics from Events: Extract metrics based on “events” (e.g., mention rate of cross-selling scripts), set these metrics in the Conversational Intelligence dashboard, and start using badges for customer service or interacting with customers via enterprise WeChat.
?
- Monitor Execution Rates: Managers can view the execution rates of various “events” in each reception step on the Conversational Intelligence dashboard, quickly identifying sales personnel with significantly low execution rates for key events, and remind and supervise them for improvement.
Analyze and Compare Script Usage to Replicate Top Sales Performers!
Empower employee training and enhance operational efficiency
- Compare and Analyze Conversation Metrics: Identify and document successful sales scripts and exemplary cases from frontline scenarios by comparing various conversation behavior metrics of sales personnel.
?
- Targeted Training: Based on sales capability profiles, provide targeted training courses and dynamically track their effectiveness to improve training efficiency.
Build User Profiles to Aid in Creating Effective Campaigns!
Individual and group customer profiles to empower operational optimization
- Extract Customer Attributes: Based on information expressed by customers during interactions, extract customer attributes and their focus on our products and competitors, forming individual and group customer profiles.
?
- Support for Operations and Marketing: Help departments such as operations and marketing that focus on customer feedback to more specifically understand what customers focus on during their purchase decisions, enabling the creation of targeted marketing and sales strategies.
Digital Empowerment Across Multiple Scenarios
Replicate Top Sales Success
Conversational Intelligence analyzes the execution of sales standards, uncovering sales conversation habits and action execution methods. By comparing the differences between top sales performers and average salespeople, it helps the sales team identify ways to quickly boost sales.
Elevate Store Performance
Analyze employee communication characteristics to help managers understand employees’ communication habits and work status with customers. This insight enables better formulation of assessment standards and personnel planning, and improves sales execution through targeted training.
Streamlined Customer Data Management
Analyze in-store conversation recordings to identify the product categories, brands, and features that consumers care about the most. Use this information to develop customer profiles and adjust campaign content and marketing scripts accordingly.
Mininglamp Conversational Intelligence
Conversational Intelligence is a sales enablement product designed to improve the decision-making quality of store sales managers, ultimately boosting frontline sales performance.
Why Mininglamp Conversational Intelligence?
Integrates Online and Offline Conversation Data
Integrates offline sales conversation data (Lingting Badge) and online sales conversation data (WeChat Enterprise Chat Analysis, Call Centers, Tencent Meeting).
Robust Technology Foundation
Mature voice and semantic recognition technologies, with our knowledge graph technology for building industry-specific NLP models endorsed by prestigious national and international awards.
Extensive Industry Knowledge
18 years of knowledge bases, tag libraries, and metric libraries from top enterprises, including Fortune 500 companies, ensure more accurate and efficient semantic recognition.
Customer Success Services Tailored for Sales
In addition to offering standard products, Conversational Intelligence provides a customer success team to help businesses identify key events and metrics in conversations.
Highlights
Transparent Management of Every Business Aspect!
Conversation data as an asset, multi-dimensional analysis marking key signals, enriched customer profiles
- Conversation Data as an Asset: Supports a variety of conversation sources including WeChat Enterprise, Call Centers, Tencent Meeting, and offline badge recordings, capturing and consolidating conversation data assets from all angles.
?
- Multi-Dimensional Analysis Marking Key Signals: Intelligently analyzes structured conversation data to identify important signals such as topics and risks, enabling more efficient retrieval of target data.
?
- Enriched Customer Profiles: Analyzes conversation data to extract customer characteristic tags, enriching customer profiles.
Make Learning a Part of Everyday Work!
Transaction follow-up empowerment, clear sales process reconstruction
- Transaction Follow-Up Empowerment: Sales managers can use conversation data from the sales process to help team members develop communication strategies, increasing the chances of closing deals.
?
- Clear Sales Process Reconstruction: Reconstructs the real sales process, providing data-based insights for identifying issues and discovering best practices.
Significantly Reduce Transaction Risks and Risk Management Costs!
Identifying and warning of non-compliant transactions, standardized conversation management
- Identifying and Warning of Non-Compliant Transactions: Intelligently identifies non-compliant transaction language and behaviors, promptly alerting relevant personnel.
?
- Standardized Conversation Management: A conversation quality management model combined with flexible, configurable auxiliary tools connects multi-channel conversation data, effectively enhancing the efficiency of conversation management personnel.
Intelligent Insights into Every Step of Frontline Operations!
Market feedback analysis, sales process analysis
- Market Feedback Analysis: Uncover customer needs and pain points, identify competitors, understand customer feedback, and guide the timely formulation and optimization of market strategies to enhance competitiveness.
?
- Sales Process Analysis: Enable managers to see the effectiveness of sales standard actions, providing data support for operational optimization.
Digital Empowerment Across Multiple Scenarios
Sales Process Analysis
Analyze real communication data from each salesperson to help managers understand how frontline employees are executing standard sales actions.
Marketing Campaign Analysis
Help managers understand how employees are promoting marketing campaigns and identify customer focus areas and feedback.
Employee Conversation Behavior Analysis
Managers can use dashboards to compare and analyze the conversation behavior metrics of two salespeople, leveraging their business experience to identify key performance indicators that impact results.
Customer Needs Analysis
Assist managers in analyzing the brand and product information that customers focus on during their purchase decisions, as well as their feedback.
Social Grow
Social Grow is dedicated to social media operation and growth. It covers nine major social media platforms and leverages Miaozhen’s extensive big data and AI algorithm capabilities. It provides clients with a comprehensive KOL advertising and operation service, from pre-selection and optimization to in-flight traffic operation and post-campaign evaluation. Social Grow consists of four modules: Competitive Analysis, Content Engine, KOL Selection, and Campaign Monitoring.
Why Social Grow?
Robust Commercialized KOL Database: Comprehensive coverage of mainstream social media platforms.
Rich Evaluation Metrics: Including rate card, effective followers/interactions, sentiment comments, negative comments, and performance in collaborations.
Highlights
Competitive Analysis: Gain Insights into Industry Strategies
Understand competitors and their investment trends and KOL/content strategies on social media platforms.
- Industry Investment Trends: Gain insights into industry KOL investment trends and top brand investments through data on platform investment distribution, KOL tier investment distribution, brand investment rankings, and brand investment proportions.
?
- Competitor Investment Analysis: Understand competitor investment dynamics through data on competitor advertising performance, competitor investment proportions, month-on-month growth in competitor investment amounts, and competitor investment platform distribution. This information helps in formulating effective advertising strategies.
Content Engine: Uncover Popular Trending Topics
Discover potential content on Xiaohongshu and tap into industry trends to capture more platform traffic.
- Trending Content Rankings: Analyze consumer-discussed content on Xiaohongshu based on industry/category/brand/content type (posts/comments). Identify emerging, niche, and popular content to timely align campaigns and capture traffic. This helps in determining the direction of campaign themes.
?
- Xiaohongshu Dominance Rate Calculation: Dominance rate reflects a brand’s presence in search results for specific keywords. It represents the proportion of a brand’s content (12-20 posts) that appears within the top 3-5 screens after users search for those keywords. A higher dominance rate increases the chances of consumers associating keywords with the brand, achieving top-of-mind awareness.
KOL Selection: Evaluating Fit and Effectiveness of Influencers
Continuous monitoring of KOL performance data and effectiveness evaluation.
- Trending KOL Lists: Select influencers based on criteria such as persona, industry tags, interest tags, target audience, and more. Quickly identify rising stars (KOC) with high cost-effectiveness based on follower growth rate and interaction rate. Easily access relevant information about influencers.
?
- Customized KOL Selection: Focus on content density and category dominance to select influencers with a greater impact in the category. This helps in quickly establishing category dominance and occupying consumers’ minds.
Campaign Monitoring and Effectiveness Evaluation
Leverage the power of LLM to uncover sentiment comments and negative feedback, accurately assess campaign performance.
- Boosting Reminders: Continuously monitor campaign posts and select high-quality content for boosting, extending the lifecycle of engaging content.
?
- Sentiment Comment/Negative Feedback Analysis: Utilize the capabilities of large-scale models to quickly analyze authentic consumer feedback, identify negative comments, and evaluate the effectiveness of content seeding.
?
- Performance Evaluation: Rapidly assess the real performance of influencer collaborations.
Haoke XM
Haoke XM is an easy-to-use user experience analysis tool that conducts precise in-app user research across various digital platforms like Web, App, and Mini Programs, providing insights to improve product experience.
Product Highlights
Quick Integration, Low Cost, Multi-Platform Support (Web / App / Mini Programs)
Attractive Interactions: Higher User Willingness to Fill Out Forms, Increasing Response Rates by Over 3x
Targeted User Research: Precise surveys based on specific pages, timing, actions, and deployment strategies
Cross-Analysis of User Feedback and Behavior
Why Haoke XM?
Multi-Platform Data Collection, Universal Support
Web, App, Mini Programs—collect data wherever your users are.
Collect data on Web, App, and Mini Programs. Haoke X-SDK supports all major languages and frameworks for easy integration and a developer-friendly experience.
Personalized Surveys, Precise Targeting
Flexibly set deployment rules for precise user targeting.
?
?
Flexibly set deployment rules for precise user targeting, meeting personalized survey and user engagement needs.
Clear Data and Charts
Automatically generate summaries, data, and charts to quickly identify user issues and drive solutions.
Automatically generate summaries, data, and charts as feedback is received, enabling quick identification and resolution of user issues.
User Groups: Focus on Every User
Automatically compile user survey records, enrich user profiles, and conduct surveys and interactions.
Automatically compile all in-app user feedback and survey records to enrich user profiles and enable follow-up surveys and interactions for different groups.
Push and Integrate: Never Miss Any Feedback
Feedback data can be directly pushed to WeChat Work, DingTalk, Feishu, and Webhook.
Feedback data can be directly pushed to WeChat Work, DingTalk, Feishu, or sent via Webhook to your own IT systems for further archiving and processing.
AI-Powered for Ease and Efficiency
AI helps you create surveys, enhance styles, and automate analysis reports.
Haoke fully integrates AI capabilities to help you create surveys, enhance designs, and even generate automated analysis reports, making your work easier and more efficient.