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MoFang Pro

By leveraging cross-platform, rich social media data, enhanced noise reduction capabilities, the accumulated knowledge system of MiaoZhen, and AI-powered intelligent insights, we help users extract valuable, high-quality information from massive datasets. This enables efficient and intelligent marketing insights, sparks creative marketing strategies, and enhances brand competitiveness.

Product Advantages

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Clearly Analyze Data｜

Covering 90% of daily incremental public social media data, with rigorous noise filtering, and leveraging fine-tuned large models alongside a 10+ year industry knowledge base to enhance data validity.

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Efficient Application｜

Highly customizable analysis targets, flexible and intuitive dashboards, and functionally distributed to align with business analysis logic.

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Flexible AI Analysis｜

Develop AI analysis models that better align with the context of Chinese social media, offering highly flexible AI insights and ample analysis quotas.

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Massive Tags｜

A labeling system accumulated over 10+ years of social media analysis, featuring customizable tags and exclusive community-based labeling, ready for immediate use.

Product Features

Real

Covering real consumer data from mainstream social platforms; refining noise reduction and high-value business tags to help clients extract authentic and actionable consumer insights.

Comprehensive

Flexible AI capabilities to promptly capture new trends on social media and uncover emerging consumer behaviors.

New

Comprehensive coverage of consumer and brand data, integrating knowledge from five major consumer goods industries and 170+ community-based labels, delivering full-dimensional AI insights and analytical capabilities.

Function Introduction

Listen to the Voices of Users

Leverage AI to capture frontline feedback and listen to the Voice of Customer (VOC), empowering brands to stay updated on social media trends related to branding, products, IP, and more—enabling better communication strategy adjustments and product iteration.

Consumer Insight

The “Audience Insights” module enables qualitative analysis of target audience characteristics, supporting both customizable and exclusive community-based audience analysis. Powered by advanced AI capabilities, it facilitates direct engagement with audiences, sparking new consumer insights. Additionally, the data dashboard reveals audience behavioral preferences, allowing cross-analysis of demographics, scenarios, and needs to help brands uncover new marketing opportunities.

Brand Insight

The “Brand Analysis” module enables comprehensive benchmarking against competitors, helping brands capture authentic consumer voices and track whether consumer perceptions align with brand communication strategies—ultimately enabling more precise marketing decision-making.

Activity Effect Tracking

The “Campaign Analysis” module provides end-to-end marketing performance tracking, covering dissemination trends, platform distribution, consumer sentiment, and KOL outreach effectiveness. Leveraging AI technology, it automatically analyzes viral peak events, emotional sentiment trends, and KOL performance metrics, enabling multidimensional campaign monitoring while assisting brands in evaluating and optimizing their outreach strategies.

Exploration of New Trends in Social Media

The “Free Exploration” module provides flexible insights into the latest trends in marketing areas such as popular categories, trending content, and community directions, offering brands inspiration and guidance for their campaigns.

Hotspot Analysis

Closely follow the platform hotspots, covering the hot content of the five major mainstream social media platforms, and provide content generation suggestions through AI to help brands identify whether they are usable hotspots, and find inspiration for the operation of official accounts and content creation.

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MoFang Pro —— AI Assistant for Social Media Marketing Insights

Master the magic of social media marketing and jointly discover the true voices of customers across the entire web

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